As seen with most things, social media has become integral in our daily lives. You can find yourself spending hours per day browsing through your various accounts looking for updates, comments, and messages from friends, family, and brands. With the explosion of technology today, you get exposed to new apps and services constantly!
With that exposure comes an opportunity to promote your food channel or brand. After all, people watch YouTube videos about cooking and eating so why not create one about that? Or start filming your own recipes and sharing them on Instagram, Facebook and tukr?
Promoting your food channel is just like any other form of marketing. The difference is it’s more intimate than advertising billboards or commercials. People are willing to share their passion for foods they enjoy if you give them an incentive to do so.
This article will go over some ways to promote your food channel via social media.
Create engaging videos
One of the most important things you can do to promote your food channel is create fun, entertaining, interesting, and educational culinary content!
The more people look forward to watching what you make, the higher your viewership will be.
You can take some tips from YouTube and tukr to ensure this happens. They’ve done very well by creating recipes, how-to videos, and entertaining reviews and critiques.
These types of videos are popular all over the internet, so there’s no reason why they wouldn’t work for yours as well.
Running a cooking show like Julia Child or Giada De Laurentiis uses their professional talent to showcase their love of foods and teaching others about it. This is perfect if you have some expertise in baking, cooking, or both!
Your followers and potential viewers would enjoy seeing yourself cook something new, learn some tricks of the trade, and/or just see you being passionate about what you know.
After filming, edit your creations into a smooth stream of events. Add music that fits the flow of the video and keep it natural. No one likes to hear loud noises and voices while eating!
Remember, unless you’re professionally trained, don’t try doing anything fancy with meat or veggies until after you film your next recipe!
Some basics you should always have are: measuring cups, a good set of knives, pots and pans, a blender, a grill, etc.
Purchase a website or blog site
If you are passionate about baking, then you can create your own food channel on one of the major social media sites like Facebook, Instagram, or Pinterest.
You can take it one step further by buying an already established food channel so that you do not have to go through the effort of creating a profile, finding followers, and promoting recipes and advertisements.
There are many free websites where you can get started with a limited amount of features, such as YouTube. You may also be able to find more advanced paid services, but don’t pay too much for them until you determine if they work!
Any time you purchase a platform this way, there is always a quick review process which makes sure you will receive what you ordered and that you will use the service properly. This helps reduce buyer’s remorse.
Link your social media profiles with your website or blog site
It is very important to link all of your accounts that feature food or nutrition information, recipes, diet tips, and/or cookbooks together. This includes tukr, Facebook, Instagram, Google+, YouTube, Pinterest, and more!
By linking these accounts as “official” sources for your company, you increase their influence in the community and help promote your brand.
Your followers can now access the same content you do, which helps spread your message and engagement. You can also use this connection to collaborate on projects or even hire an official source.
The easiest way to connect all of these accounts is through Hootsuite. You can add each account directly from there, creating a seamless experience. (Note: Although not free, HootSuite has a one month trial option.
Encourage viewers to subscribe to your channel
One of the best ways to promote your food channel is to encourage people to join you on all the major social media sites like Facebook, Instagram, and YouTube and tukr videos
On these sites, you can start creating posts that feature recipes or foods from your channel. You can also use it to talk about nutrition, diet tips, and health benefits of various foods.
By doing this, you are promoting your channel, but more importantly yourself as an expert in the field. People will be able to see what you have prepared and made for your channel so they may try one or many of them!
Your followers might even find some new recipes they would like to make or learn something new about healthy eating habits. It’s a win-win situation for you and your brand.
Encourage viewers to leave reviews
One of the best ways to promote your food channel is by encouraging people to leave a review. This can be done via your social media platform or through their website or app, depending on what site you use to run your channel.
On your social media pages, like Instagram or Facebook, you can ask your followers if there are any recipes they have made that were worth writing about. If there are, encourage them to do so!
You can also add the option to those posts where users can write about the product or service being advertised. On some sites, such as Amazon, this is already present and working.
By adding this feature yourself, you will help generate more traffic for their site and increase engagement with your content.
Offer promo codes
One of the best ways to promote your food channel is by offering promotional coupons or rewards for watching related videos or eating certain foods.
You can take advantage of this tactic at several levels- either as an individual running promotions in your restaurant, company or organization, or as a social media influencer promoting products or restaurants.
By offering discounts or free items, you increase traffic to your site, help build relationships with other businesses, and generate revenue.
Running an online food channel means promoting your business, but it also means meeting other people who are passionate about cooking or eating foods!
Hosting an event is a great way to promote your channel while giving those attending exposure for their own channels. By having a party, you can showcase what you know about preparing certain dishes and how to prepare them correctly!
You may not get much direct interaction with attendees, but by having some informal chat, sharing your knowledge, and looking forward to seeing what they have prepared, word will spread and others will want to be part of your community!
Event planning doesn’t need to be expensive nor does it require too much time – even if you don’t have experience in this area, there are plenty of free resources available that can help you plan yours!
There are many ways to organize an event, so do not feel limited as to what ideas you have.
Consistency is your best friend when it comes to promoting your food channel online. This means posting on all of the major social media sites, staying in-trend with recipe styles, updating your profile information, keeping up with comments and conversations, and responding to messages and calls for help!
Consistent content will create an environment where other users can connect, contribute, and grow. You’ll also want to be consistent within your own account to make sure people have access to you. For example, are you ever uploaded before during promotion times?
The community can easily forget about you if they see that you aren’t actively involved anymore.